Kamala Harris’ campaign targets young voters with a Taylor Swift-themed Snapchat filter, tapping into the pop star’s influence and engaging fans in battleground states.
Kamala Harris’ campaign is tapping into the massive influence of Taylor Swift to reach young voters ahead of the 2024 election. On Friday (Oct. 18), the Democratic National Committee (DNC) unveiled a new Snapchat filter exclusively for Swifties in key battleground states, coinciding with the pop star’s return to the U.S. for her Eras Tour.
Kamala Harris Appeals to Swifties with 'In My Voting Era' Snapchat Filter
The newly launched Snapchat filter encourages Taylor Swift fans to get involved in the upcoming 2024 election. The filter, themed around Swift’s iconic Eras Tour, allows users to pose under a digital banner reading, “In My Voting Era.”
In a nod to Swift’s album Fearless, the filter also offers users the chance to fill in the phrase “Be fearless for …” with key topics Kamala Harris supports, such as “Democracy,” “Reproductive rights,” “Climate action,” and more. This initiative aims to connect young voters with issues they care about and inspire them to cast their ballots in November.
How the Democratic Campaign is Engaging Young Voters
“This election will determine the future for young voters, from student loan debt relief and economic opportunity to whether they have fewer rights than their grandmothers did,” said Rosemary Boeglin, DNC communications director. The campaign’s goal is to meet young voters where they are, including social media platforms like Snapchat, to ensure they have the tools and resources needed to participate in the election.
The Snapchat filter is just one of the creative ways Harris’ campaign is leveraging Swift’s influence. The vice president’s team has also launched Swift-inspired friendship bracelets—reminiscent of those worn by Swifties at her concerts—available on Harris’ online store. The bracelets are designed to engage fans and promote voter registration.
Taylor Swift’s Endorsement and Harris’ Campaign Strategy
Taylor Swift’s vocal support for the Democratic ticket has been a significant boost for Kamala Harris’ campaign. Swift, who endorsed Harris in September, emphasized the importance of voting and voter registration, particularly for first-time voters. “Your research is all yours to do, and the choice is yours to make,” Swift wrote in her endorsement. She also encouraged her fans to vote early and ensure they are registered by visiting IWillVote.com.
Swift’s massive following, especially among young people, has made her a powerful advocate for voter engagement. In addition to the Snapchat filter, the DNC has rolled out Swift-themed billboards in battleground states, reading slogans like, “A new way forward … ready for it?” and “We’re in our Kamala era!” One of the billboards will be displayed on a mobile ad near Hard Rock Stadium in Miami, where Swift is performing three Eras Tour shows from Oct. 18-20.
Snapchat Filter Focuses on Key Issues for Young Voters
The Snapchat filter is designed to not only be fun but also to spark conversations about important political issues. By using the filter, voters can highlight causes that resonate with them, whether it’s climate action, reproductive rights, or preserving democracy. These issues are central to Harris’ platform, and the DNC hopes that the interactive feature will encourage more young people to register and vote.
In battleground states like Florida, Georgia, Pennsylvania, and Arizona, young voters could play a pivotal role in the outcome of the 2024 election, making this initiative a key part of the Democratic strategy.
Harris’ Campaign Taps into Swifties with Friendship Bracelets and Billboards
Harris’ campaign is using several strategies to connect with young voters, including selling friendship bracelets inspired by the Eras Tour—a popular accessory among Taylor Swift fans. These bracelets have become a symbol of community and shared values, aligning with Harris’ message of solidarity and political engagement.
The billboards and digital ads also aim to capture the attention of young voters in battleground states. The DNC has strategically placed these ads in high-traffic areas near Swift’s concerts and online platforms, directing fans to voter registration resources at IWillVote.com.
The Importance of Voting in 2024: Swift’s Message to Fans
Taylor Swift has been vocal about the importance of participating in the political process, particularly for young voters. In her September endorsement of Kamala Harris, Swift reminded her fans that registering to vote is the first step toward making their voices heard. She encouraged first-time voters to “vote early” and take the time to understand the issues that matter most to them.
With Election Day set for Nov. 5, Swift and the Harris campaign are urging fans to ensure they are registered by the Oct. 26 deadline and to use their vote to help shape the future.
0 Commentaires